Sunday 30 October 2011

Amazon pilots City centre lockers

AMAZON is piloting a new service that will enable people to pick up parcels from City centre lockers.

The internet firm is introducing collection points to take delivery of books, CDs and even food.

Items are brought to collection points on the same day they are ordered.

The company has already started trials in America and in London.

Shoppers order goods and the items are then delivered to 7ft high lockers, which have been placed outside office blocks. They have a touchscreen on the front and over the top is the name of the company.

Greg Buzek, president of the IHL Group, a research firm for retail technologies said: “No other online retailer has lockers, and traditional retailers should be scared too.”

Shoppers using Amazon could be given the opportunity to ask for their purchase to be sent to a locker instead of it being delivered to their home address. When the item is delivered they will receive an email and a code to access the locker.

The scheme has already been run close to London’s St Paul’s Cathedral at a shopping complex called One New Change.

The idea would reduce Amazon’s shipping expenses, which this year are about $1billion (£625m). It is predicted that they have doubled over the last 12 months.

In the future the lockers could be refrigerated so fresh food could be ordered and stored in them.

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